Consumer behavior | Канцтовары для офиса и дома

In marketing decision making, information is a crucial element. Knowing the best of the consumer is key to being able to identify the opportunities the market poses to the company. But knowing the consumer is not enough: we also need to know how it reacts to product strategies, price, distribution and communication. And is that only from the full knowledge of consumers and their reaction to the marketing mix the company's meeting with them can be developed effectively. In the context of marketing, the survival and growth of companies depend on the exact knowledge that marketing managers have of the behavior of consumers. A consumer knowledge whose study and analysis should not only refer to the Purchase Act, but it must take into account all pre-and post-purchase activities that are relevant.